Research Samples
Take a look at my in-depth studies and discoveries that contribute to meaningful knowledge and understanding.
Sephora Accelerate Pitch
During my first quarter of my Masters program, I pitched my first campaign in my PR Foundations course. My team of four strategized a plan for Sephora’s emerging brand’s incubator program that would maximize engagement from consumers. This campaign was runner-up for best pitch.
Royal Pains Case Study
The final project for my Business Strategies for Strategic Communicators course was to create a case study about a brand’s recent crisis. Positioning the Royal Family as a brand, my group analyzed the March 2024 photo-altering controversy, the impact on their reputation, and real-world implications with the rise of AI and deepfakes.
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This case study was submitted to the 2025 Page Society and Institute of Public Relations Case Study Competition
Bannerfield Farms Crisis Communications Plan
In a Crisis Communications course, my team was tasked with creating a communications plan and playbook for a fictional company, experiencing real-world crisis. We identified a likely crisis that could occur and walked through the steps the company could take to mitigate the crisis for least amount of impact to operations as well as reputation.
